The TWC aimed to inspire more young people to explore in-demand careers within Texas industries. Safal crafted and executed the statewide "Jobs Y'All" marketing campaign, targeting youth aged 14-24, to establish lasting connections between education, training, and employment. The project included developing and implementing an engaging website, which involved continuous iteration to enhance user experience based on feedback and analytics. Incorporating stakeholder feedback, the project implemented updates and monitored website engagement and performance to ensure it met TWC’s objectives.